DATE
12/03/2025
Scube Housing
We partnered with Scube Housing, a premium student living brand in Mumbai, to reimagine how students discover, apply for, and experience community housing. By deploying an AI-powered student engagement system, Scube now delivers personalized guidance, instant responses, and structured insights to students and parents — creating a seamless, modern housing journey.
Real Estate
Student Accomodation
Services
AI Voice Agent, Conversational Workflows, Lead Management, CRM Automation
Category
AI for Student Experience
Client
Scube Housing
Analysis - Performance and Responsiveness
We focused on transforming Scube’s admissions and student engagement workflows by automating first-touch conversations and streamlining housing applications. The AI agent — trained in both English and Hindi — instantly connects with students, answers FAQs, and guides them toward booking consultations or visits. All conversations feed into Scube’s admissions CRM with real-time alerts for the housing team.
This ensures faster engagement, reduced inquiry drop-offs, and a high-touch experience for every student.
Performance
200+ Inquiries Processed Monthly with zero manual triage.
Instant 24/7 Response Times – no waiting for office hours.
Clean Data Pipeline – structured JSON outputs directly into CRM, tagged by property (Juhu, Vile Parle, etc.).
Responsiveness
The AI agent dynamically adapts to diverse scenarios: international students exploring options, parents asking about fees, or local students checking availability. It handles FAQs (pricing, amenities, rules) with human-like consistency while escalating only complex cases to the housing team.
What makes this unique: Scube is among the first student housing brands in India to deploy AI-powered engagement at scale, blending high-tech responsiveness with their signature “American dorm life with an Indian touch.”
Problem – Student Engagement & Data Capture
Scube faced challenges typical of a fast-growing student housing company:
Inquiries flooded in from Instagram, WhatsApp, college fairs, and the website with no unified visibility.
Many student prospects reached out multiple times on different channels, but duplicates went unnoticed.
Years of interest data were scattered across WhatsApp chats and spreadsheets.
Parents often asked the same FAQs (fees, safety, rules) but responses varied between staff.
First-touch follow-ups were inconsistent, leading to missed bookings.
The admissions funnel had low visibility into inquiry health and student conversion paths.
How Our AI Solution Solved It
Acts as a unified front door for all channels — website, Instagram, WhatsApp, and campus activations.
Remembers and re-engages past leads while handling fresh inquiries in real time.
Provides consistent, human-like answers with impeccable accuracy.
Escalates only when human input is essential (e.g., site visit scheduling).
Delivered Scube a single source of truth for all student and parent interactions.
Solution – AI Engagement & Workflow Automation
Our solution combined an AI voice/chat agent, intelligent workflows, and deep CRM integration to deliver a seamless admissions experience.
Automated Inquiry Qualification
Instantly filters inquiries as Potential Tenant (student), Parent/Guardian, or Not Qualified (unrelated). Ensures the Scube team focuses only on genuine prospects.
Structured Data Capture & Enrichment
Transforms unstructured chats into clean profiles: name, contact info, preferred college, budget, move-in date, and lead status — all CRM-ready.
Omnichannel Scalability
Handles questions from Instagram DMs, WhatsApp, website forms, and offline campaigns simultaneously, ensuring no inquiry is lost.
Real-Time CRM Integration
Syncs via API into Scube’s admissions CRM, instantly updating status and alerting the team.
Human-in-the-Loop Escalation
Escalates complex cases (e.g., international visa support, co-living preferences) while preserving context for smooth handoff.
Impact Metrics
+40% Increase in Converted Bookings from inquiries.
-55% Drop in Inquiry Leakage (no more unanswered DMs).
+35% Staff Productivity Gain by freeing team from repetitive FAQs.
