DATE
09/07/2025
Plastomach India Pvt. Ltd.
We partnered with Plastomach India to revolutionize their sales operations with an AI-powered voice agent, designed to qualify leads faster, capture structured data, and save the sales team hundreds of hours.
Business
Industry
Services
AI Voice Agent (Hindi), Workflow Automation, Lead Management
Category
AI for Sales Enablement
Client
Plastomach India
Analysis - Performance and Responsiveness
We focused on optimizing Plastomach’s sales workflows by automating follow-ups on IndiaMart inquiries and integrating directly into their custom CRM solution. The AI voice agent triggers timely calls in Hindi, captures structured data, and feeds it into a mobile dashboard with real-time alerts. This ensures faster engagement, reduced lead leakage, and higher conversion potential by keeping the sales team instantly informed and focused on qualified opportunities.
Performance
150+ Business Hours Saved per month in manual calling.
90% Faster Lead Response Time – prospects receive calls within minutes, not days.
Clean Data Pipeline – structured JSON outputs feeding directly into the custom CRM.
Responsiveness
The AI agent adapts dynamically to different lead scenarios (qualified vs. not qualified), engaging prospects in both English and local languages to ensure accessibility across diverse customer segments. It delivers consistent, human-like interactions across every inquiry, regardless of product type or channel. What makes this especially unique is that Plastomach is among the first in India’s manufacturing sector to deploy an AI voice agent for inbound qualification at scale, setting a new benchmark for how industrial sales can be transformed with conversational AI.
Problem – Sales Efficiency and Data Capture
Leads were coming in from multiple channels — IndiaMart, the website, Instagram DMs, and WhatsApp — with no consolidated visibility.
A single prospect could appear on several platforms, but there was no unified contact list or database to track them.
Years of leads had built up without records, leaving valuable opportunities untouched.
Manual follow-ups were inconsistent and delayed, causing many IndiaMart leads to go cold.
First-touch conversations were inconsistent, with missing or unstructured details (WhatsApp numbers, tonnage requirements, applications).
The sales funnel suffered from high drop-off rates and weak visibility into lead health.
How our AI Solution Solved It
Acts as a unified front door for all channels — IndiaMart, website, Instagram, WhatsApp.
Can recall and re-engage past leads from years ago while handling new inbound leads in real time.
Provides consistent, human-like interactions with impeccable accuracy across all channels.
Escalates to a human rep only when needed, ensuring efficiency.
Gave Plastomach, for the first time, a single source of truth for all lead interactions.
Solution – AI Voice Agent & Workflow Automation
Our solution was a fully automated AI voice agent, purpose-built for Plastomach’s unique sales environment. Instead of relying on slow, inconsistent manual follow-ups, the system combined conversational AI, intelligent workflows, and deep CRM integrations to deliver a seamless first-touch experience across every channel — IndiaMart, website, Instagram, and WhatsApp. By automating the early stages of lead engagement and qualification, the AI not only accelerated response times but also created a structured, scalable, and reliable sales pipeline.
Automated Lead Qualification
Instantly evaluates and classifies leads as Qualified or Not Qualified based on tonnage requirements, machine type, and application scope. This ensures sales reps spend time only on high-potential prospects.Structured Data Capture & Enrichment
Transforms raw conversations into clean, structured JSON outputs with all critical details — WhatsApp numbers, requirements, lead status, and contact info — ready for CRM ingestion and analytics.Omnichannel Scalability
Handles inquiries from multiple sources (IndiaMart, website, Instagram DMs, WhatsApp) simultaneously, ensuring no lead is missed regardless of entry point.Real-Time CRM Integration
Syncs via API calls with the custom CRM, updating lead status automatically while pushing instant alerts to mobile dashboards for the sales team.Human-in-the-Loop Escalation
Smoothly hands off conversations to a human rep only when needed, preserving context so reps can pick up seamlessly and close faster.
Impact Metrics:
+25% Increase in Qualified Leads moving into the sales funnel.
-60% Reduction in Lead Leakage (no more missed first-touch calls).
+30% Sales Team Efficiency Gain by redirecting reps to high-value conversations.
Communication and Deployment
We approached deployment with a collaborative, step-by-step methodology to ensure the AI solution delivered measurable value from day one. By aligning closely with Plastomach, we combined pilot testing, iterative refinement, and workflow integration to create a smooth rollout.
Collaborative Pilots – Tested the AI voice agent in real scenarios and refined responses using live transcripts.
Data-Driven Iteration – Reviewed conversations weekly and improved accuracy based on actual lead behavior.
Seamless Integration – Embedded the AI directly into workflows, ensuring minimal disruption.
Smart Escalation – Designed a clear human-in-the-loop process so sales reps were only engaged when high-intent leads surfaced.
